Please Allow Me To Introduce Myself

My name is Ingrid Denda. I don’t play or write music. I am not a Manager, Booking Agent, Promoter or Music Publicist.

I am a music lover and an avid concert goer. I’m also a Financial Advisor and am a Certified Financial Planner professional with Assante Capital Management Ltd.

Musicians and others in the music industry have become an important and growing segment of my business. By providing vital financial advisory services, I guide my clients and their families on the right track to help them achieve their goals and make smart decisions along the way.

As a Financial Advisor, I have found that there is an imbalance between the money being earned by musicians, how it is handled for them, and their general level of understanding of their finances. This is why I founded My goal is to promote financial literacy in the music industry and answer questions that musicians may have.

Unless you are multi-millionaire artist, your needs will likely be ignored by most Financial Advisors. This can lead to mismanagement and misguided advice as many musicians tend to live for the moment. Managers, Booking Agents, and Promoters are essential for your success, but they generally are not accredited Financial Advisors. On the other side, most Financial Advisors don’t understand the complexities around the music industry.

I am NOT most Financial Advisors. I understand these complexities. I provide all my clients, musicians and non-musicians alike, with unbiased and diverse advice in a transparent manner. I also have an extensive career in banking, which allows me to line up clients with the right solution provider for their needs, be it securing a mortgage or loan or getting the right bank account or credit card. I also assist in other areas such as finding the most appropriate bookkeeper or lawyer through my list of professionals that I know and trust.

As each musician is as different as the music they perform, I offer a complementary consultation, to see if there is a fit and a reason for us to meet again. To be successful, you need a solid team around you. Your Manager, Booking Agent and Promoter are there to help you become successful, and I will help you set and attain the goals that you worked so hard to achieve.

To book your consultation, email me at or text/call 416-616-4621.

Have a question? Ask it here

Please submit questions/comments of 350 characters or less. characters remaining.